You could forgive a lack of creativity in youth culture in 2019. The palpable uncertainty of issues like Brexit, immigration and women’s rights threatens to douse the flames of creativity in the next generation. But in times of hardship, authentic voices, stories and creativity can always thrive.
Enter Amahla. An East Londoner who’s been writing some of the most evocative soul music since the start of 2019. The young artist has already performed at legendary venues such as The Jazz Cafe and Camden Roundhouse and The Royal Albert Hall. She also featured on the co-written “Red Honey” alongside Bronswood future bubbler Shunaji. The track landed the #1 spot on Radio 1Xtra’s EP of the week, where Amahla was named “One to Watch”. The next step was to begin releasing music from her solo project, with the first single “Old Soul”, garnering support from BBC Radio 1Xtra, 6Music and a number of tastemaker online media. The follow-Up “Dorothy’s Verses’, has since been supported by the likes of Complex UK, The 405, The Line of Best Fit and Earmilk.
Last month, Amahla shared her stunning EP “Consider This” - It’s a release that leans on context, drawing the listener to think long and hard about the state of things. But more than that, it’s an astounding piece of songwriting.
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