Maya Yenn shares video for new single, "Better Luck Next Time"

Released back in June, Maya Yenn's third single "Better Luck Next Time" has elevated her within the London music scene to levels where she's getting attention from the likes of us along with BBC Introducing and even BBC Radio 1.

It's been quite the rise since we published the review of the track in June and now she's revealed a video to accompany it.

The video has a lovely aesthetic surrounding it, with the intro suggesting it'll be a black and white affair to compliment the darker tones. It's then the track bursts into colour with the palate feeling like you're in the late 80's with it's soft pastel colours.

The dance routine in the chorus reminds me somewhat of OK GO and how they end up getting viral, and this has the same flavour for me. The video was written and directed by Maya and you can check it out below in all it's glory!