12 January, 2018

London based singer-songwriter Vivienne Chi shares video for 'JUNK'

Vivienne Chi is an artist that hones a remarkable clear vision in songwriting, so far with only two single releases - these hone deep lyrical narratives that detail stories of belonging, heartache & the darker sides of London’s excessive lifestyle.

'JUNK', the second single from Vivienne Chi marks as a righteous return for the London living alt-pop songwriter. 'JUNK' was quick to amass tastemaker attention from The Line Of Best Fit, BBC Introducing, Spotify’s Fresh Finds playlist, then leading to the track topping the Hype Machine charts at #1.



The visuals for 'JUNK' display stunningly, taking an intimate look into a set of character's lives, exploring the freedom of people. ‘JUNK’ is a video that takes a look at the freedom in people. The video reveals without story direction but takes focuses on a group of unique characters, peering in and taking an intimate look into their lives.

The track’s accompanying video compliments the freeness of the song, director Thomas Hinkamp comments more.. “Every time I listened to the song I saw the same images again and again and I knew that I wanted to create the music video for it. The narrative took shape as I drove around Los Angeles listening to the song in my car. For me, this video is about the idea of freedom to be yourself without judgment or fear.”






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Words by Cole Samson