Samuel Nicholson shares bold new single "Frida"

Samuel Nicholson has recently shared his bold new single "Frida", this is his first piece of work since his 2015 debut album "If You be My", and is actually the start of the campaign for his new album "Missing Persons Report". Having been born in Edinburgh, Scotland Samuel relocated to London and now is one of the emerging Indie Rock singer-songwriter's that you need to keep an eye on.

The record was written in January 2019 during a period of sober reflection for Nicholson and was recorded over the last year in various places such as flats and studios in North-West London and by the sounds of it he has been listening to a lot of award winning artists as this is such a textured track with loads of nods to bands we love at the site.

"Frida" has some delicately soft and yet warm guitars layered upon one another that starts off the single opening it up with a huge Americana flavour to it. However it's not for too long before Samuel's vocals come in and creates that warm feeling in your ears as they're just so damn smooth, much like vanilla ice cream, you can't help but love it.

While we're on Samuel's vocals they remind us strongly of The Maccabees' Orlando Weeks with the high notes with a bit of Arcade Fire's Win Butler low tones. "Frida" really comes to life fully in the latter third, with some shimmering guitars with a touch of psychedelic reverb, bold drums and slick bass with enough oomph to rip apart a stereo - trust me!

the ending is so sweet, with some even higher guitar tones coming in during the final stretch with the track really peaking and giving you one heck of a long lasting impression. As the instruments and vocals fade away into a distorted haze you're left feeling that his new album is going to be one you're going to love, and if it's judged by this song alone I feel like it'll be an album we'd be listening to for years to come, with love from KCRW already in the bag it won't be long until more people fall in love with Samuel Nicholson's works of art.