SUGARTHIEF have announced the release of their upcoming fourth single 'When Did It All Go So Wrong?' on Friday 31st March The single marks the band’s return following the rapid-fire drop of a trio of tracks in 2016, completed by the debut of the video for the bittersweet ‘Joy Affair’ in December of last year. Channelling indie-rock nostalgia of the mid-00s with nods to early Arctic Monkeys, The View and Reverend and the Makers, 'When Did It All Go So Wrong?' is a fresh and energetic number that is set to propel Sugarthief further forward in 2017.
Intricate guitars and infectious hooks return in full throttle in their latest release. The band’s fast trajectory began at the start of last year when they posted their buzz-worthy track, ‘New Ends’, online in March 2016. It was quickly picked up by tastemakers and press - gaining Sugarthief regular spins on BBC Introducing WM and Amazing Radio - before the drop of pop-drenched second single ‘Crowing Youth’ saw them invited to perform an unplugged live session in the Mailbox Studio at BBC Birmingham. These two tracks were pressed to 7” vinyl a mere month later courtesy of Flying Vinyl, making Sugarthief the first band to be included via submission of a demo.
Listen to 'When Did It All Go So Wrong?' here:
Listen to 'When Did It All Go So Wrong?' here:
Keep updated with Sugarthief on Facebook:
https://www.facebook.com/sugarthiefuk