When it came time for British three-piece Daughter to make videos for their new album Not To Disappear, they sent three songs to writer Stuart Evers. He wrote three short stories, which were then used as the basis for the new videos 'Doing The Right Thing', 'Numbers' and now new single 'How'.
After tapping up film-makers to create the visuals, the videos are being well-recieved in both the music and film industry. Each video has their own tale, with the only common thread a red dress seen in each clip. In 'How', Tonra believes the video perfectly correlates in the desired texture, and that the red dress symbol is "up for interpretation".
Not To Disappear is out now on Glassnote Records.
Make sure you watch the videos for 'Doing The Right Thing' and 'Numbers'; but for now, watch the new piece 'How' below.
Written by // Richard Maver