We've covered a lot of Loveday's creative exploits over the past few months after falling for her fresh and crisp take on electro pop, which is made even sweeter by the fact that it's all self produced - a very creative talent indeed.
Returning this month with Breathless, Loveday leaves us feeling the namesake, with the effortlessly catchy chorus and contemporary production that crosses over into the alt-R&B world. She's always reminded us of The Japanese House, both sonically as well as her creative ability to completely immerse you with only a small palette of sounds.
Be on the watch for this young and wildly talented artist as her sound evolves.